AICE MEDIA STUIDES PROJECT

Health magazine is a women's health magazine that focuses on everything from stress to relationships in the everyday woman life. For their digital distribution, they have a website and many social media platforms. On the website, you can sign up for their newsletter which gives you even more information about the magazine and different events that they have. On their website they have an extremely colorful home page with lots of articles about all different topics. They have topics ranging from health and wellness to social media to beauty. On their social media accounts, they post about their most important articles and motivational quotes. Their goal is to encourage women to be the best versions of themselves possible

ESPN is a great example of how a magazine adopts to digital marketing. They have a giant team behind them that enables them to be wildly successful. With the recent release of Disney+, their digital audience has increased even more. ESPN has a major distribution seeing as in addition to their magazine, they have TV stations and radio shows. Being majority owned by Disney gives ESPN a huge exposure, making it extremely popular. Their website has lots of articles about different events going on in the sports world as well as scores from different games. On their website they also promote all their social media which they use heavily to interact with their audience and most dedicated fans. These social media accounts give inside looks at behind the scenes of athletes lives and the games. Them being on Disney+ is also a huge bonus. Every person who has the service is able to access ESPN+, which just gives them even more traffic

For my first revision, I decided to redo my Table of Contents in Adobe Indesign. After the feedback from my midterm submission, my teacher told me to make more effective use of my white space. Previously the background was red, which he told me was extremely expensive to do. I changed the layout too just to give it a more interesting look. I also thought it looked too plain with just two pictures so I added a third. I feel like this new layout is more eye catching and is more aesthetically pleasing than the old one. The new format is more appealing to readers as there is more to stimulate them.

Sports Illustrated has a huge online presence in addition to their physical print edition. They have the Sports Illustrated app, many social media platforms, and a digital copy of their actual magazine. For their app, they have a bunch of articles that are also featured in their magazine. They also have live updates on games going on. In addition to this they also have behind the scenes content for their users. Their social media accounts help them to interact with their readers more often. On their website they have a catalog of past editions that you can go back and access. Besides all of these features, they have an email newsletter as well.

Magazines are most often distributed in stores, traditionally. Everyone knows how there is always a rack in the checkout line at the grocery store. The ones on the top shelf are the the most coveted spots  because they are eye level with the consumers. Having the print products, establish reputation for the brand. Brands also say that having a physical product makes a consumer feel more in touch due to the fact that they can actually feel it. The most common means of distribution for print media are direct mailing, street vendors, and local businesses. This gives the magazine an opportunity to get their name out on the street. Most magazines have an agreement with some type of other business to help promote them as well. I would partner with an organization that would either give me promotion or put me on magazine shelves in stores.

Based on the other magazines distributions I plan to create my own app to keep readers up to date on whats happening on the go. I think that it is one of the best ways to engage with my audience as technology can allow for a direct link between the readers and us. The apps the other magazines had bright colors, and user friendly interfaces. I also plan to have events to increase awareness about circus. I would go to other circus events that are already established like Montecarlo to get the word out about my magazine. If I was able to go to shows and performances, my magazine would gain more recognition. Putting ads online would also help to get the word out about it. If the ad was posted on lots of circus and circus related sites, it could educate lots of people in the circus world about my magazine.

Women's Health is a magazine that promotes healthy living for women all across America. Even though my target audience is both genders, I feel that the health component is extremely important to my audience. I want to use some of their formatting for how I can structure my tips and tricks. They have approximately 1.5 million in circulation. In addition to the magazine itself, they produce DVDs to help educate their readers about how to stay in good shape or lead better lives in general. They also have books that serve the same purpose. I don't think many people use DVDs anymore, but if on social media I post videos and tutorials about how to do certain tricks I feel like it could be extremely beneficial. They also sponsor events, which if I could do that for my magazine I feel like that could spread a lot of awareness. They sponsor a race called ZOOMA, which consists of a half marathon, 5K, and 10K all over the course of the event. They also have classes and even...

Dance Magazine is a good publication to analyze because it holds a similar audience. The fact that the magazine is focused solely on one sport is why I picked it to evaluate. It brings the dance community together, just as I hope to do with my magazine for the circus world. Dance Magazine is not just a singular magazine however. Under its umbrella there are multiple other magazines that help them cover the widest range of people possible. Theres DanceSpirit, Pointe, and even Dance retailer News. All together, these publications reach over 2 million people. They cover everything from ballet to tips and tricks for teachers. In addition to having all these different publications, they also have the Dance Magazine Awards. These awards are a huge deal in the dance community, so their readers also care a lot about them. Seeing as they are the most trusted publication in dance, this awards ceremony is extremely influential. They also have a social media presence. Dance Magazine has a Twit...