Distribution Research - ESPN

ESPN is a great example of how a magazine adopts to digital marketing. They have a giant team behind them that enables them to be wildly successful. With the recent release of Disney+, their digital audience has increased even more. ESPN has a major distribution seeing as in addition to their magazine, they have TV stations and radio shows. Being majority owned by Disney gives ESPN a huge exposure, making it extremely popular. Their website has lots of articles about different events going on in the sports world as well as scores from different games. On their website they also promote all their social media which they use heavily to interact with their audience and most dedicated fans. These social media accounts give inside looks at behind the scenes of athletes lives and the games. Them being on Disney+ is also a huge bonus. Every person who has the service is able to access ESPN+, which just gives them even more traffic