Audience Engagement Research - Sports Illustrated
Sports Illustrated is also a sports related magazine that has a wide distribution that I hope to reach as I want more people to be educated about circus. Sports Illustrated's readers are passionate about all kinds of sports and I want readers like that as well. For their distribution, Sports Illustrated is able to reach their audience in number of ways besides just through the actual magazine itself. The main ways they interact with their readers is through their website and hosting events. . Their website features articles about every sport you could ever want to read about. Also on the website, they have scores for current games; as well as past records. According to their records, since they have improved their website, user interaction has increased by 32%. The expansion has introduced over 6 million new users to Sports Illustrated. Sports Illustrated also hosts many events centered around sports to get their audience excited about them. For instance, every time there...