Audience Engagement Research - Sports Illustrated

Sports Illustrated is also a sports related magazine that has a wide distribution that I hope to reach as I want more people to be educated about circus. Sports Illustrated's readers are passionate about all kinds of sports and I want readers like that as well. For their distribution, Sports Illustrated is able to reach their audience in number of ways besides just through the actual magazine itself. The main ways they interact with their readers is through their website and hosting events.
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Their website features articles about every sport you could ever want to read about. Also on the website, they have scores for current games; as well as past records. According to their records, since they have improved their website, user interaction has increased by 32%. The expansion has introduced over 6 million new users to Sports Illustrated. 

Sports Illustrated also hosts many events centered around sports to get their audience excited about them. For instance, every time there is a super bowl, they always host an event or party. This year, they are having a giant party in Miami to celebrate this years. At these parties and press conferences, they invite all different types of athletes, celebrities, and media personnel. By inviting these people it appeals to the audience because it makes the magazine appear popular. 

They have also developed an app to help them engage with their younger audience. For the app they have created new and improved features such as being able to view articles by the star or the writer of the article. Additionally, they have something called the Top 10 Spot which shows readers whats most important in sports at the moment. By having it available on both iOS and Android they are able to reach even more users.